Storytelling is a great way to sell your product because fascinating your audience in the sale is as art.
Rivka Willick is a story coach, writer, and member of National Storytelling Network, according to Rivka “Storytelling is the hot new trend in sales But I’d say that only 20% of people who use it understand it, and the rest have no idea what they’re doing. A good salesperson knows how to talk; a great salesperson knows how to tell sales stories.”
The reason behind Sales Stories Selling:
Instead of boring presentations, sales stories leaves a deep influence on our mind and behavior. An attractive story can affect listeners on various levels. It’s no coincidence that storytelling is a skill that has stood the test of time. It is a way to build trust and relationship.
The influential force of stories has been well documented. A neuroeconomics pioneer, Paul Zak has performed different experiments and found that the stories that are extremely attractive and contain key elements can produce powerful responses by generating the statement of Oxytocin. This neurochemical endorse connection and encourages people to understand.
Though the stories that don’t have power to engage our mind with a proper beginning, middle and end are usually ignored. According to Zak:
“Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry — and that’s what it means to be a social creature”
If you want to improve your own skills of storytelling, follow some advice given by the experts.
Combine Realities With Story:
This is a fact that your story should be relevant to reality, John Jantsch is an author of just-released, says “I had a big revelation about the power of stories in the speaking I do, Duct Tape Selling: Think like a Marketer, Sell like a Superstar.” After giving the dozens of presentations more than 5 years “an audience member remarked afterward that I should add some stories to make it more interesting.”
So, next time “I added three or four stories to help illustrate main points. Six different people told me that even though they’d heard me give that talk on several occasions, it was the best I’d ever done.”
So by the help of combining the facts with attractive sale stories you may boost your sales.
Metaphors in Stories:
Sales people love should use a metaphor, because it is a convincing punch. Erik Luhrs is an author of “Be Do Sale” as well as a man behind the GURUS Selling System. According to Erik: “Stories, especially metaphors, work on the subconscious mind, In sales situations, stories allow the subconscious mind of the prospect to truly ‘get’ and see the valuable application of the solution.” Furthermore, he also says “all humans run 99 percent subconsciously and only 1 percent consciously” because neuro-linguistic programming demonstrates it.
Metaphors help our brain to experience a story, listening to a story dramatically change the things for you. Some researchers found an excellent thing during their research in Spain, that all part of our brain light up when we experience the event of the story.
“Metaphors like “The singer had a velvet voice” and “He had leathery hands” roused the sensory cortex. […] Then, the brains of participants were scanned as they read sentences like “John grasped the object” and “Pablo kicked the ball.” The scans revealed activity in the motor cortex, which coordinates the body’s movements.”
In order to get the attention of your audience avoids the irrelevant stories, because with the irrelevant stories you may lose their attention. Sam Richter is a CEO of SBR and the Social Selling Institute, based in Minneapolis, Minn. According to SAM “It’s not just storytelling; it’s relevance, you have to understand what the other person is doing and you really have to do their homework. If someone told me a story and it had nothing to do with what I care about, it’s a waste of time. But if it’s a shared connection, or something I’m looking to achieve with my company, then that’s the key to it.”
If you want to boost your sales, storytelling is an effective way. You might wonder, by seeing the difference in your sales after applying and improving the storytelling technique. At the end I will like to suggest you that try this change and experience the difference, I am sure u will love that experience.