Top 6 Common Email Mistakes That Ruin Follow-Up Emails


Common Email Mistakes

Email communication is an important and efficient way in professional life, and in sale or marketing, it becomes a significant way of communication. It often happens that your emails are not responding by the recipient due to different flaws. Sometimes there are grammatical mistakes, typing errors and many other mistakes that go against the rules of professionalism.

Today we will share some of the common mistakes that should be avoided in your follow-up emails to get your desired results. Seriously you are going to notice a great difference in your emails if you just avoid some mistakes.

Mistake#1: Email without the context

Context shape the meaning in communication, but the email without context can’t drive the message effectively, therefore, it is incredibly important. If you want to grab the prospect send them self-explanatory follow-up email instead of the ambiguous one.

If you fail to tell the prospect that who are you and why you are following up and forcing the recipient to spend their time in finding out that what you are talking about, it simply means you lost the client.

How to solve it?

There are two main things that could be helpful for you.

  • Don’t create a new thread for follow-up emails because this is a way to onus your prospect. To make it easy for them use the same thread so they will be able to look the context in a glance and their hustle of searching will be vanished.
  • Recall the purpose of sending email in your follow-up email, it will give a short and instant review of your message to the recipient for understanding.

The follow-up email could be written as:

Hi Ali,

I just wanted to circle back on my email underneath Re: setting up with a free trail. Are you free for a 15-minute review call this Friday?

Mistake#2:  CRM shouldn’t be ignored

Now this is a big mistake that you are not checking you CRM before sending an email to the prospect. Your follow-up email shouldn’t be along with all introduction details. It should contain precise and simple content with little reference to your first email.

Sometimes it happens that in sales team one of the team members caught the prospect and discussed all the details but not updated in CRM, now after some days another team member shared the details with same client start with new introduction because they didn’t find any history in CRM. There is another chance that the first one maintains the record but the second one didn’t bother to check.

How to solve it?

Make it a rule to check the CRM, it will help you to know the detailed history of that client and you will be able to review your sales strategy according to the client’s nature.

Mistake#3:  Custom fields aren’t filled with correct information

Sometimes it really happens that some custom fields are ignored or overlooked and leaves a negative effect. For example, you have specified a custom field {company} that should contain the companies name but it is overlooked in the time of email sending, it really matters or could be considered as a glaring mistake. It will make able the prospect to make wrong judgments about your professional behavior.

How to solve it?

If you’re sending automatic emails, test them well before the go live check all fields and details efficiently till the satisfactory results.

On the other hand, if you are sending personalized emails, double check all custom fields.

Mistake#4:  Unable to address all the key players

If you are sending the follow-up emails to a team of five members, it is not a professional behavior to address the key buyer. You shouldn’t avoid the others in your email.

Sometimes it happens that someone sent an email to a team but in attention, the use the name of one person and other thinks that this message is specified to them not for the whole them. They often ignore such messages and leave it up to that specific person.

How to solve it?

If you are sending an email to any team, don’t consider some specific person as a decision maker because for you all of them should be treated equally, no need to impress or attract the one only.

Address all people of the team whether individually or collectively, don’t show the importance on any single person in your email.

Mistake#5:  You behave like a robot

Normally follow-up emails behave like a robot, and this is the worst thing. We can explain it as some emails are much robotic and lengthy, the prospect doesn’t waste their time in understanding the details but the just look for the delete button. Stop thinking that your heavy words and critical details will attract the prospect because this is not a good idea.

How to solve it?

Use precise, simple and convenient way to discuss the details with your addressee. For example, you may write simply “because” instead of “in light of the fact” etc.

Mistake#6:  Didn’t complete Research

Now this is a great mistake that you are not well prepared to discuss the details because you haven’t searched well about the prospect. It is a flaw that leads you to leave the prospect.

How to solve it?

Before sending any email search well, complete your homework and try to collect all important details relates to them through social media and other links. If your first email is not replied back, hold on and reconsider the details of personalization.

These were the common mistakes that could ruin your follow-up emails, so better to avoid them and you will get desired results. Check out you follow up email content and if you already have done these mistakes, learn from them.